Sport is part of the brand's DNA. From racing cars to football and tennis, the Daniel Hechter brand shines with the codes and values of sport: dynamism and team spirit.
In France, Daniel Hechter has been a partner of the PSG and dresses the French Fed Cup and Coupe Davis teams. Since 2017, the brand has also become Renault Formula One Team Official Outfitter.
In Australia, Daniel Hechter dressed the Carlton Footbal Club and has been dressing the Fremantle Dockers since 2014.